Gentlemen,
Episode 21 of our Sartorial Talks is now online on our YouTube channel.
In this episode, I focus on one of the most misunderstood subjects in the sartorial world : the origin of the (in)famous Super Numbers, used to describe the so-called finesse of a wool, along with the full meaning behind the term Super Number, which very few (even among menswear professionals) completely comprehend.
Since decades, these famous numbers (Super 120s, Super 150s, Super 180s and today Super 210s and above) have been used by tailors and suit sellers as very powerful marketing tools to sell suits at very high prices. Go into any department store and see for yourself the astronomical price difference between a Super 120s and a Super 160s.
When you ask a sales assistant to justify such an enormous price gap, most of the time you'll have the same answer : the wool of the Super-whatever suit is much more luxurious and feels better. This answer is not always true and the fineness of the wool is only one factor among others to judge the quality of a fabric.
And that is what I try to explain in this episode below :
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Cheers, Hugo
